Love Lula: The Perfect V Review

Love Lula sent me five products from The Perfect V range of intimate care to try.

Okay, stop sniggering at the back. The Perfect V is here and I've tried it. 

So what is The Perfect V?

"The Perfect V™ product line is luxury skincare for the V - for use anytime or après any kind of hair-removal and always for beauty’s sake. It is pure, indulgent pampering and love for your “V.” It is a multi-tasking luxury skincare line formulated to rejuvenate, enhance and beautify the “V.”

The Perfect V™ was inspired by the Scandinavian woman’s lifestyle. Scandinavian women feel comfortable, carefree and confident in their skin and are at ease with themselves—a very alluring trait. It’s in their DNA, integral to the Scandinavian love of all things natural & simple and makes for a more liberated and beautiful lifestyle."

Digging a little deeper, I found an interview with Avonda Urben, the founder.

"This IS an overlooked category. Women definitely have different skincare needs in the V area versus other parts of their bodies. We are pulling out hair and then not taking special care of the exposed skin. The area needs TLC, the same way we take care of our face and other body parts. We created a new name for this regimen – Vanicure. This regimen of products cleanses, exfoliates, moisturises, and soothes the delicate skin of the V... V is more delicate than most other parts of a woman's body. The majority of women remove hair in the V area which leaves the skin more vulnerable to some skin conditions – like red bumps, ingrown hair, unpleasant odour and uneven skin tone. The biggest differentiation is that we are paraben free, fragrance free with no SLS. The products are dermatologist and gynaecologist tested and designed specifically for the V. We have also used beautiful ingredients found in the Nordic climate – berries with tons of anti-oxidants that help to rejuvenate the skin."

Apparently when it was launched last year, the luminzer attracted a lot of media attention (as it would). Avonda responded with this quote:

“Everyone is calling it a vagina cream. It’s not even the right anatomy. It’s not a vagina cream," says Urben. "I can see why people would be upset, but that’s not what this is. It’s for the area that you wax or laser or shave or just groom. The V is the pubic area and the bikini line. It’s skin-care for that area. It has nothing to do with the vagina."

Avonda's comments make sense. I've no doubt that the bikini area is neglected after hair removal in many women and so there was a gap in the market for this brand.


And just to be clear before we proceed to the review, the correct name for the external genitalia is the vulva, not vagina. The vagina is the inner area. Let's continue.

THE PERFECT V GENTLE WASH (100ml, £19)

I use an intimate wash on a daily basis as I'd never let soap or shower gels touch me down there. This is a delicately rose-scented wash which cleanses and refreshes without irritation. I doubt it would replace my current organic wash as it has rather more ingredients and is much more expensive, but for those looking to try the range and treat themselves, it's a very nice product.

Ingredients: Aqua (Water), Rosa Damascena Flower Water, Sodium Cocoamphoacetate, Cocamidopropyl Betaine, Lauryl Glucoside, Glycerin, Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Glycol Distearate, Lactic Acid, Sodium Benzoate, Mannitol, Sodium Lactate, Vaccinium Myrtillus (Bilberry) Extract, Potassium Sorbate, Saccharum Officinarum (Sugar Cane) Extract, Ammonium Glycyrrhizate, Glyceryl Stearate, PEG-40 Hydrogenated Castor Oil, Sodium Phytate, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Caffeine, Zinc Gluconate, Acer Saccharum (Sugar Maple) Extract, Benzoic Acid, Prunus Persica (Peach) Kernel Oil, Vaccinium Myrtillus Fruit Extract, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Hippophae Rhamnoides Seed Oil, Citric Acid.

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THE PERFECT V BEAUTY SHEETS (14 sheets, £22)

It's been a while since I used an intimate wipe as I'm concerned about the waste aspect. These arrived individually wrapped in foil, which I'll be recycling, but there is no information on the packaging or the brand's website regarding the biodegradability of the wipes. I get the impression eco status isn't high up on the brand's priorities as there is no section on the site to be had for things like carbon footprint, packaging, animal testing policy (although they are cruelty-free) or vegan status. I have emailed the brand for clarification but have yet to receive a reply.

Onto the wipes themselves, they are a good size, soothing and cooling and great for a quick freshen up. However, they are very wet. You can't just wipe and dress without drying off. In a hot climate it would be a different tale and as they are individually wrapped, they'd be good for travelling or glamping at a festival! In autumn in the UK however, they are a little bit wet and chilly for my bits. 

Ingredients: Aqua (Water), Aloe Barbadensis Leaf Juice, Polysorbate 20, Sodium Lactate, Benzyl Alcohol, Glycerin, Ethylhexylglycerin, Panthenol, Lactic Acid, Salicylic Acid, Bisabolol, Calendula Officinalis Flower Extract, PEG-40 Hydrogenated Castor Oil, Rubus Chamaemorus Fruit Extract, Vaccinium Myrtillus Fruit Extract, Anthemis Nobilis Flower Extract, Sorbic Acid, Potassium Sorbate, Sodium Benzoate, Rosa Canina Fruit Extract, Sambucus Nigra Flower Extract, Vaccinium Vitis-Idaea Leaf Extract, Citric Acid, Hippophae Rhamnoides Seed Oil.

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THE PERFECT V BEAUTY MIST (30ml, £23)

The wash and the wipes serve a purpose. The mist starts to verge slightly on the silly. However, for some people wanting to pamper themselves, this will be a lovely treat and frankly, if this had arrived in summer, I might have finished it within a day, lol.

While I'm careful what I put on downstairs and will use wash and wipes, I'm not sure about using a mist on a regular basis, particularly as this one is not as clean as it could be, ingredients wise, and really, health professionals would not advise the use of excessive products. It's just asking for trouble. I've used it with no ill-effects but I've done it in a very general spray around the nether-regions rather than targeting the area, to make sure none gets where it shouldn't. It's lightly-perfumed and could be used as a body spray too. 

Ingredients: Aqua (Water), Rosa Damascena Flower Water, Glycerin, Polysorbate 20, Niacinamide, Lactic Acid, Ethylhexylglycerin, Hydroxyacetophenone, Phenoxyethanol, Mannitol, Chlorphenesin, Sodium Lactate, Ammonium Glycyrrhizate, Avena Strigosa Seed Extract, PEG-40 Hydrogenated Castor Oil, Lecithin, Sodium Phytate, Buteth-3, Caffeine, Rubus Chamaemorus Fruit Extract, Zinc Gluconate, Sodium Benzotriazolyl Butylphenol Sulfonate, Vaccinium Myrtillus Fruit Extract, Potassium Sorbate, Sodium Benzoate, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Alcohol, Tributyl Citrate, Citric Acid, Hippophae Rhamnoides Seed Oil, Tris(Tetramethylhydroxypiperidinol) Citrate, CI 14700 (Red 4)

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THE PERFECT V SERUM (30ml, £49)

This is where you're probably allowed a little snigger. However, taking Avonda's comments into consideration, I saw this product as something to soothe the area after hair removal (although you're supposed to use the cream before the serum). So if you allow your lady garden to grow wild and free as nature intended (and in winter, who can blame you? 😊), this probably isn't the product for you. More expensive than the serums I put on my face, this is a milky cream in a nice, eco-friendly tin. I used it on my bikini line a couple of days after hair removal when I already had itchy red bumps and I found that it cleared up quickly. Maybe coincidence, maybe not but it was nice and soothing. 

Ingredients: Aqua (Water), Caprylic/Capric Triglyceride, Glycerin, Rosa Canina Fruit Oil, Squalane, Phenoxyethanol, Sodium Polyacrylate, Acrylates/Vinyl Isodecanoate Crosspolymer, Pullulan, L-Arginine, Nannochloropsis Oculata Extract, PEG-40 Hydrogenated Castor Oil, Alaria Esculenta extract, Chlorphenesin, Sodium Phytate, Tocopheryl Acetate, Rubus Chamaemorus Fruit Extract, Potassium Sorbate, Sodium Benzoate, Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Melissa Officinalis Leaf Extract, Symphytum Officinale Leaf Extract, Sodium Hyaluronate, Rosa Canina Fruit Extract, Sambucus Nigra Flower Extract, Vaccinium Myrtillus Fruit Extract, Vaccinium Vitis-Idaea Leaf Extract, Hippophae Rhamnoides Seed Oil, Citric Acid, CI 77019 (Mica), CI 77891 (Titanium Dioxide).

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THE PERFECT V VERY V LUMINIZER (50ml, £39)

Now you're allowed to giggle, as I saved the best until last. You shouldn't really have to ask yourself with a product, is there a point to this? I did, however. I also asked, who is it for?

I used this after the serum. It felt soothing and while I couldn't see any highlight, you can see the lustre in the picture on my hand above, so it does obviously have some luminosity. Looking at the ingredients, I wouldn't be happy to use this many chemicals again, especially in this area. For example, cyclopentasiloxane is actually a silicone which is suspected to be an environmental toxin, amongst other things. (See EWG reference here).
Regarding my questions - Is there a point to this? Maybe if I lived in a hot climate where I was consistently half naked, yes. In reality, no. And, who is it for? Supermodels who show off their bikini line on a regular basis? Sadly, it's not for me in the UK as autumn marches towards winter. If I mention that the brand is for sale in Harvey Nicks, then readers might have a better idea of what the Perfect V are striving to achieve and their intended market. 

Aqua (Water), Cyclopentasiloxane, Caprylic/Capric Triglyceride, Butylene Glycol, Glyceryl Stearate, Synthetic Fluorphlogopite, Cetyl Alcohol, Phenoxyethanol, Glycerin, Rubus Chamaemorus Seed Oil, Sodium Polyacrylate, Sodium Stearoyl Glutamate, Polysorbate 80, Alcohol Denat., Disodium EDTA, Tocopheryl Acetate, Ethylhexylglycerin, PEG-40 Hydrogenated Castor Oil, Lecithin, Alaria Esculenta extract, Chlorphenesin, Rubus Chamaemorus Fruit Extract, Rosa Canina Fruit Extract, Sambucus Nigra Flower Extract, Vaccinium Myrtillus Fruit Extract, Vaccinium Vitis-Idaea Leaf Extract, Potassium Sorbate, Sodium Benzoate, Soy Isoflavones, Hippophae Rhamnoides Seed Oil, Lepidium Sativum Sprout Extract, CI 77891 (Titanium Dioxide), CI 77019 (Mica), CI 16035 (Red 40). 

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In summary, it was interesting to try the Perfect V range. For those looking for the luxury of a high-end brand and the perfect treat for an often-neglected area, it would be great. I applaud the brand for doing something different and offering women something that targets the essence of their femininity and hence makes them feel good about looking after every inch of their body.

You can view the full Perfect V range at Love Lula here

*As a member of the Love Lula Accredited Blogger Programme, I review products every month. This post also contains affiliate links.